"To touch base" with someone means "to contact someone" or "to renew communication" with that person for some official or formal reason. Just let me know if you [see, deal] with any of these common pain points people in your [role, industry] typically do: Why it works: A subject line like this ignites curiosity and gets them thinking. 3) Use an attention-grabbing headline. "Touching base" simply means getting in contact with someone. Follow-Up Email Subject Line Best Practices, Follow-up sequences are better off automated, Follow-Up Email Subject Lines for Every Situation, 3. Overuse! What to do about it: Take one minute to tailor your subject line to the value you provide in your email. Here's one option for requesting an update. And while theres no magic formula for creating irresistible headlines, there are some subject lines that tend to get more opens than others. The frequency of touchpoints is up to your style, but if you keep leapfrogging between all the channels youve found them on, then the odds of eventually breaking through are in your favor. Introduction using the recipient's name (e.g. Call to action: Give the reader a relevant next step. For instance, it works best if you had previously invited them to something and they never responded, or if youre now inviting them to something in that email. Hey [First Name], I sent you an email about [proposal] last week. Most experts think America's favorite pastime inspired the phrase. These scenarios are common, and unfortunately out of your control. Tell them youre behind on your sales quota and that you can give a substantial discount as a result. Maybe its that youre approaching a deadline, or you have a case study relevant to them, or you discovered a trigger event. Thank you for your interest in RingCentral. MIX IT UP Mailshake allows you to A/B test subject lines and content, so you can measure and compare results right from your platform dashboard. Share a funny story. Updated: 80 Best Email Subject Lines (With Formulas and Examples) Second, it allows you to concisely convey the main message of your email. Personalization is easy in Mailshake with mail merge, which fills in names, companies, recent awards, and other personal details about your recipients. Punctuation! And guess what? Are you over email? The phrase touching base is often used in business contexts when reconnecting with someone (e.g., just touching base) or proposing to make an appointment with them (e.g., lets touch base). Reality #1: Language that shows immediacy is the most effective. They gave permission to circle back later, 5. Let us know in the comments below! Its a great way to stay in touch with customers, clients, and colleagues without being too intrusive. We haven't spoken in a decade. Build, distribute, and manage compensation plans, Automated, transparent commissions motivate reps, Reconcile and schedule commission payments, Centralized performance management saves hours. Its like saying, Lets catch up or Lets make small talk.. Your snippet can be anything from an intro that includes the recipients name, a thought-provoking question, or even just the first line of a story. And if you have a suggestion for replacing lets touch base or other boring business phrases, let us know on Twitter! Let's review how to write a follow-up email after you wrap up an interview the email doesn't have to be long, but it should include the following items. This will help to narrow down what your email is about, making it easier for the reader to decide whether or not they should open it up. Youve drafted the perfect email, but are staring at a blank subject line not knowing what to write. Reason to Reach out: The prospect posted something on Linked In. Why it works: The ultimate goal of a follow-up email is typically a call or meeting, so why not throw a Hail Mary and ask for one? Why it works: For one, it shows this isnt the first time youve attempted to reach them. Follow the company & all employees on LinkedIn, Follow relevant hashtags & thought leaders on LinkedIn, Regularly check industry press and trade associations, Continue calling the company and speak to as many potential users/influencers as possible. After all, without the opportunity to face your prospect and pitch them properly, even the best sales pitches are worthless. For years, sending a touching base email has been part of proper sales etiquette. Lets be real though: a lot of people like to sync their lives to Google Calendar regardless. It is a short, attention-grabbing phrase that tells the recipient what the email is about. They want to know theyre making the right choice and to do that, they have to cross a certain threshold of information. So, when a sender sets the expectation that there are next steps, it makes the recipient more likely to follow through with these next steps. Lets dive into 15 unique ways to say thanks to your customers. Reality #2: Asking someone can you chat? will lose you 98 out of 100 emails. With a little creativity and a dash of personalization, you can write an email subject that will stand out in a recipients inbox and pique their interest. Too busy, email me again in a month, please. Touching base via email is popular because its easy, its fast, and requires relatively little effort. Reason to Reach out: Its December and youve found a recently published article on an area that the prospect is interested in. The key here is tactfully. Lets touch base doesnt say anything. Copyright QuotaPath 2023. Showing a more natural side of yourself can help create a better first impression one that doesnt come off as salesy, but rather genuinely earnest. However, another important aspect of your role is encouraging leadership not to sit on candidates too long before making decisions. Its worth noting this likely shouldnt be your go-to approach for all customer interactions. Just sign in to your email account, dash off a few lines of friendly text and your work is done. But you might also be setting up a time to talk without being pushy about it. After all, your subject is what recipients will see in their inbox first, so you want to make sure it grabs their attention and entices them to open your email. In this post, we'll look at what follows your cold emails or initial conversations when sending your "touching base" follow-up emails (yes, this impacts open rates and how many responses you get from potential clients) and nine ways to send a sales email that doesn't just say, "Let's touch base": So, before we go over what to say in your touch base emailswhen should your sales team send them? . 20 Other Ways to Say "Touch Base" in Business Correspondence A lot of the time people arent just looking for a vendor, but for a partner someone that can act as a trusted advisor and facilitate a mutually beneficial partnership. Related: Get sales follow-up email templates to use these subject lines with. Theres nothing entertaining or interesting about it at all. Urgency is a quick win for any subject line, and this one does it gracefully without coming off as desperate. See how Copper customers are driving success on our platform. Created by Idealwrite.com. Here are 23 subject line formulas you can use in your content promotion emails: 1. See for yourself how Copper helps over 30,000+ companies grow. When you send a touching base email, youre making contact to achieve a specific purpose, such as: An example might look something like this: Hi Beverly!Im just touching base to see if youve had a chance to discuss our proposal with your team. How have things gone since then? You can say you heard about it and ask if its worth going when you visit. You schedule the callback, but in the meantime the prospect forgets all about it and when you ring back, you guessed itno answer! It may sound simple, but its often challenging to come up with something relevant on the fly.. Here are a few examples to get you started: Hi Janet,I just finished reading this blog, and it reminded me of our discussion about uncapped commissions. The other person should also be interested in helping them and should answer any questions they may have. Here are some tips on how to stay on top of the interests of your prospects. The Dos and Don'ts of High-Performing Email Subject Lines - HawkSoft All rights reserved. This email subject will make people feel good about themselves, which is just what they need after a long day. But you're looking for a new job so you want to "touch base". The sweet spot is six to ten words, but less than five works well also. Knowing that everyone is skimming and scanning leaves you no choice but to up your subject line writing game to stand out from the crowd. Save my name, email, and website in this browser for the next time I comment. It should give the reader an idea of what the email is about, without being too long or too vague. This helps the recipient to see the sincerity of your email. email subject line mistakes - Net-Results The open-ended just touching base line is overdone, underwhelming, and easily forgettable. Just seen some excellent reviews of [their product or service] on [review website]. You can take steps to protect your organization from economic issues. Use case 1: A trigger event occurred A trigger event is any action that suggests a lead is considering purchasing your product or service. Reason to Reach out: The prospects company just launched a new product offering. On the contrary, its a good thing to do! And they can see the value in the proposed conversation. Innovate and scale faster with less crm busy work. Test, Test, Test. One type of subject line that can be particularly effective is the touching base subject line. Spend time ensuring your emails are helpful and you won't have this problem, allowing you to send emails in series that really convert. You can also experiment with adding the company name or mentioning a mutual connection or shared experience you found during your research. I hadnt thought about [relevant point] in quite that way before.. To help your follow-up emails rise to the top, here are 16 follow-up email subject lines you can use to push past all the noise in the inbox and start more conversations. It is better to send out 2 or 3 emails than it is to send out 50 emails that are all the same. Some simple questions you can ask include: The body copy following this subject line could also take an approach of removing all mental energy by providing numbered options they can choose from. Touch base emails are used in a variety of contexts: to arrange a meeting with a client, to ask a stakeholder what they think about a recent project development, or just to stay top of mind with prospects and customers. The use of a catchy subject line is just one of the key components for the purpose of a networking email. Are you around Tuesday at lunch?Congratulations,Graham. Sometimes your prospects and existing customers just need a reminder of what you can actually do for them. Pro-tip: Become a sales email master with this 6-day sales email boot camp. Great meeting you today, I wanted to share something else. I just read your latest blog post about [topic]. It means to reach out and check in with someone following a meeting, interview, or another form of communication. Its no secret that the key to a successful email campaign is getting your recipients to open your emails. Heres something rather simple: Now your prospect or customer knows what you want to talk about. That could be the opening youve been anticipating. Keep yours this short to give your email a greater-than-50:50 chance of being opened. The 50 Best Email Subject Lines For Sales (+ 10 Tips For - Bluleadz It also makes sense to add the recipients name here for added personalization. Hint: Most outgoing emails have 2 or 3 words. Surprise them with an upgrade, shine the spotlight on them, or throw a party. Customer service, support, and engagement, Free and unlimited video meetings and team messaging, Drive efficiency with all your work on one platform, Discover hundreds of apps that are vital for your business, Join our developer community and build custom workflows, 10 alternative touch base email examples, 3 non-email alternatives to touch base emails (that just might be more effective), cold calling software for small businesses, The growing popularity of VoIP and emerging trends in the market, 7 Gmail alternatives for reducing emails + getting more done, 15 top communication tools for small businesses, 7 alternatives to "just checking in" emails for more responses. How customer-obsessed are you? Touch-base calls are the voice-based equivalents to touch-base emails. Learn how recession proofing helps your small business during difficult times. Experimenting with your subject lines is an absolute must. Something went wrong while submitting the form. When it comes to writing an email subject, its important to keep it short, sweet, and to the point. too! Touching base Email Subject Line - Cliently People often enjoy candid behavior as its outside the norm and can be refreshing. Introducing {!Speaker First & Last Name}. Try our Outlook add-on or Gmail Chrome extension for free, forever! Getting tired of salespeople who dont give up?. The goal of your message is for the prospect to see value and reply or agree to a next step, depending on the scenario. Instead of waiting to send a touch base email you can find out their areas of interest and follow up with something to add value to their day. Your messages have to resonate from the get-go. Its always best to come to the conversation with new information or something else of value for your prospects. Its easy to dismiss someone asking for a potential meeting sometime soon, but when someone asks you for a meeting at a specific date and time, the typical response is to check your calendar. If you have a list of points that you want to make, try to format the subject line in a way that will make it easy for the reader to scan. Be funny. Learn how to provide better customer serviceand get more responses. Pro tip: Save each of these phrases as separate Yesware templates with the same messaging in the body. Instant activation, no credit card required. Specifically try the subject line Next steps / Tried your line. It shows that youre organized and committed to moving the relationship forward.. Use the tips and examples covered in this post as inspiration to improve your business communication. Keep it short. You dont want to be too generic, but neither do you want to come across as overeager. Its what email senders hope and dream for. I hope this post helped you plan, write, and send better touch base emails! Its not. The subject line of an email can make or break a relationship between the sender and receiver. Don't beat around the bush. 117 Touching base email subject Lines that gets open Quickly In this post, well explore different alternative ways for you to successfully reach out to your prospects and customerswithout resorting to unimaginative touching base messages. Would you take any action after reading it?, If I had to guess, youd file it to the should reply at some point but never will do folder.. We're on a mission to help you build lasting business relationships. One study showed an 18% response rate to the first email sent, 13% to the fourth sent, and an impressive 27% to the sixth email sent. As Josh Slone at LeadFuze says, The more you personalize your subject line, the more benefits you can reap. "Let's Touch Base" Alternatives to make your Emails Interesting - Hupport "Hi [Name],") Specific discussion points and details from the interview or meeting. According to Yesware data, using the phrase Invitation To Join in your email subject line drops your reply rate to 2 percent. 2023 RingCentral, Inc. All rights reserved. But what if youre looking for something a little different? Here's how building a workflow automation like this looks in Copper: You can also integrate your CRM with a calendar tool like Google Calendar, so youll get alerts reminding you about your tasks no matter where you are or which device youre using (in case you just so happen to not already have your CRM open). Whenever youre making contact with a prospect or customer via email, you should make sure your message is clear, to-the-point, and contains some personal relevance for the recipient. Research reveals that sending recap emails later in the week decreases reply rates to 2 percent. But in the end, it only scored them a 1.9 percent reply rate. But what exactly makes for a good subject line? Small business, SMB communication, SMB employee experience, SMB productivity. A touching base email is an email sent by a supervisor to have a meeting. 23 Examples of Follow-Up Email Subject Lines | Indeed.com Nevertheless, keeping the follow-up email subject casual can yield better email open rates, says this . Propose a meeting If the purpose of your email is to set up a meeting with a colleague, consider including specifics about the event, such as the date, time and location. Email Subject Lines for Sales | Checking In, Touching Base - Yesware Events like promotions, product launches, and new rounds of investment present a great opportunity to reach out to your prospects and customers in a way that comes off as natural. Hope all is well lets connect for another chat about the X Project soon!Best,Graham, Hey Samantha,Im on the sixth hole at our favorite course, and I cant help thinking this would be the perfect place to hammer out the details about the QuotaPath agreement weve been discussing. When used correctly, the Touching Base email subject line can be a powerful tool for driving open rates and conversions. It shows youre prone to mistakes, just like everyone else. 19. Our best guess why: Emails with this subject line are typicallysent by strangers who assume that our time is worth theirs simply because they are interested, not because theyve shown usvalue or done anythingto find out who we are or what we need. For More: How to write a good email subject line That Opened 10x. However, for particularly tricky, difficult, or downright silent prospects, it can be exactly the kind of strategy that finally breaks through. That way you come off less spammy. Spied a story that reminds you of a previous conversation? The 117 different approaches to the email subject line that weve compiled in this blog post, should give you plenty of ammunition for your own emails. Convenient, eh? Are there any particular findings that jumped out at you? Share product ideas, get answers, and learn from other users. You have surprisingly many other options with more interesting (and impactful) wording. It just isnt sustainable. 5502 Sunol Blvd Suite 205 Pleasanton, CA 94566. With a CRM, you can create system-generated tasks that are automatically scheduled based on triggers you set. The ideal length of an email subject line varies between mobile, desktop, and tablet devices, so keep this in mind as you craft the perfect one-liner for your sales email. Many of our other clients in a similar role to yours swear by it.. A Personal Thank You Touching base email subject examples:If you have any personal thank yous to give out, consider writing them as a touch-base email subject. To break through this noise, youve got to be different. For example, 3 ways to improve your productivity. Sharing a useful article, podcast, eBook, or industry report will help you build trust by showing that you care about their industry and their success. Something youre not aware of or perhaps youre overlooking. The format clearly explains what the email is about before opening and is unique enough to warrant opening. Last time we spoke, your contract with [your competitor] was due to end in three months. 2) Think outside of the box/compose a creative title that will draw peoples attention. What to do: Test follow-up with the bottom performers to see if your audience produces similar results. 40 Great Email Subject Lines to Improve Your Open Rates Theyll get in touch when theyre ready. That subject line was particularly useful as a direct follow-up to leaving voicemails. The Don'ts. All rights reserved. Why it works: If someone gave you the go-ahead to contact them in the future, this subject line conveys that youve talked to them before, while still sounding conversational and friendly. Even better, following through on an email subject line like this is very easy to do. As a result, an email . 107 Virtual event email subject lines To Sell More Tickets, 11+ Sponsorship thank you letter & Email Templates Samples, email Subject Lines that get open quickly, 111+ re engagement email subject lines to Generate Sales 2x, 131 Subject line for Asking Feedback [Samples Included], How to write a good email subject line That Opened 10x, 107 Announcement email subject lines to Get more Response, 113 Teaser email subject lines ideas to Tease Audience, 103 Travel email subject lines that Audience Loved, 131+ Meeting Request Subject Line Examples & Ideas, How to Greet Like a Pro: 20 Ways to Start Your Letter, 15+ Emotional Thank You Letter To Friend Templates, 11+ Thank You For Understanding Email & Letter Templates, 15+ Thank You Letter For Wedding Gift Templates, 09+ Thank You For Relief Goods Letter And Email Templates, Warning signs of an unhealthy relationship!. These nine ideas will help you take a different tack than the sales and marketing people competing for your prospects' and customers' attention. If thats something youd like to discuss, let me know and I can arrange a brief call.. Many automation platforms, like Mailshake, connect directly with your CRM and many other tools through native and Zapier integrations. Why bother trying to reach out to hundreds of prospects manually each week? (no subject) sometimes this can actually work in your favor! Send me over a few times that work this week. RingCentral's cloud-based business phone system lets you make and receive secure calls using your carrier minutes, Wi-Fi network, or cellular data across all your devices. What are your thoughts on using touch points in email marketing? The prospect doesn't only find them unnecessary and inconsiderate, they . This is a lot like sending an ebook or white paperyoure providing value. 35. Reality #4: Just because youre trying to connect doesnt make them care. Push that information to the bottom of your emails so that you can take full advantage of this area. Youve come to the right Do you want to know the secret to writing Travel email subject lines that get opened? One of the best ways to stay top of mind with your prospectswithout coming across as intrusive or pushyis to send them a resource you think theyll find valuable. Pleasure chatting with you, [prospect name], Why it works: It reminds them that you arent a complete stranger, while also showing sincerity. They want a specific agenda and an actual point to your meeting. What are they passionate about? Yesware compared the reply rate of Next steps as a follow-up email subject line to their average reply rate and found it can achieve up to a 70.5% open rate and a 49.6% reply rate. The system also includes conferencing, business SMS, and online fax functionality: "Let's touch base" is a vague an annoying buzzword as revealed by Glassdoor survey. Make sure youre top of mind by dropping a line to applaud their accomplishment and let them know youre paying attention. Its also a great alternative to overused subject lines such as, Checking in or Touching base, which have zero value. Send me a personal video of you explaining your product and how it would benefit my business. Ensure that you use catchy email titles to grab attention and trigger your audience to open and take action. 15 Subject Lines For Follow Up Emails That Will Get A Response Best Email Subject Lines of All Time And Recommendations - Jootoor Designs Instead of using an overused phrase, why not just get straight to the point? 4. What are "touch base" emails and how to improve them Have you had a chance to look at the report I sent last week? progressing with their part of a shared project, these emails is that they tend to lack value, Reminding the recipient that youre waiting on a response or other promised communication, Checking in with a colleague, client, or acquaintance you havent spoken with recently, Asking for an opinion on an ongoing project, Saying hi and keeping the lines of communication open, even if there isnt something specific to discuss, Ask for a meeting on a specific day or within a specific time period (e.g., How does a meet-and-greet with Sally on Thursday sound?), Request a follow-up with a few suggestions for a product title, pricing structure, or other key detail. Touching base emails are the best way to keep in touch with people in a professional setting. When writing with the goal of getting feedback on something you're working on or it relates to your current projects, make sure you discuss those things with them instead of jumping straight into asking for feedback.Clients: You can call them your colleagues and be a nice person, but the truth is, you're a client to them.. What to do:Stop sending general emails and do your research to personalize your email to a pain point your recipient has. How do you design the best sales compensation plan for your startup? Take the quiz to find out. They can smell out automated emails thatrequire littleeffort and usecustom fields like {!First Name}. So whether youre just starting out with email marketing or youre looking for new ideas, these examples should give you some inspiration. That shows persistence and an element of urgency. So how can you stay in touch without annoying them? Instead of saying "Checking in" or "Touching base," opt for "Let's take a look" as a follow-up email subject line. Wed really love to see you there.. In fact, Touching base was found to fail 50% of the time. All they have to do is check their calendar and write a quick response. The subject line is the first place an email recipient looks out before deciding if to open the email or not. Hybrid work might be in your future. Example: Im happy to follow up, but I want to make sure its relevant. Its literally an anywhere, anyplace workspace: Team chats let you touch base and collaborate with other people in your company wherever you are. In baseball, runners and fielders both have to touch base to ensure theyre safe or effectively getting the opponent out. Touching base emails can seem like an easy way to reach out and connect with clients. Even though it was used in over 63K times by over 2,000 company domains, this subject line sends your email to the trash or Unread purgatory over 50% of the time (much more than that for recipients checking email on smartphones). Email subject: 2-3 words based on the email content. Email marketing has always been an important part of any companys digital marketing strategy Are you looking for some creative teaser email subject lines ideas? Everyones become blas tothis one. The touching base email should also have something helpful to fill in as it does not personally spam people, but instead lets them know that you are interested in their feedback and most importantly about what they are looking for.